motherbrand.
The embodied brand-birthing mystery school for women creating matriarchal legacies with their deeper magick intact.
THE 9 MONTH BRAND BIRTHING INITIATION FOR MAGICKAL WOMEN RISING FOR THIS ERA
the doors are currently closed
You've spent years (lifetimes even) being prepared for these times. You're a part of the collective of women who's gifts never fit into the old paradigm. But now, your deeper magick is being summoned. Something that has been dormant is waking back up. And it's time to bring through a body of work, a brand or business that leads the collective back to the sacred feminine.
The Mother.& BUILD SOVEREIGN WEALTH THROUGH YOUR MATRIARCHAL LEGACY.
Motherbrand guides women through a 9-month initiation that reconnects them with the deeper magick, gifts and Divine essence that live inside of them, then supports them in translating this into a brand, business or body of work capable of holding the depth and potency of their spiritual gifts.
Much of the medicine women carry was exiled under the old paradigm because it was not safe to emerge and the collective was not ready to receive it. Now, this deeper magick is being summoned, and magickal women are being called to birth brands, businesses, bodies of work, temples, art and movements that lead the collective back to the sacred feminine.
Motherbrand is for women birthing something new, as well as women who are already in business but feel called to strip their existing model of the patriarchal paradigm that sneaks in, dulls their magick and burns them out. They’re called to turn up their magnetism and increase the potency of what they’re offering by resurrecting what they were forced to exile, recalibrating their lives and legacies to the Mother, and building sovereign wealth through their matriarchal legacy.
Motherbrand weaves matriarchal business, brand building, ceremony and feminine initiation for the woman who knows she carries something different. Something magickal. Something wild, mystical and ancient. And is ready to resurrect it, build with it and stand with certainty behind what she carries, fortified by a Coven.
THE RECIPROCAL EXCHANGE
four ways to enter motherbrand
pay in full
one payment
$4,444
$3,500
split pay
2 payments of
$1,850
six month plan
6 payments of
$650
twelve month plan
12 payments of
$350
or keep reading
THE INITIATION PROCESS:
descend x excavate
resurrect x embody
transmit x magnetize
THE STRATEGY
The 9 Levels of Matriarchal Brand Building
Return to the Mother
The Mother reveals that which you buried and left behind, as well as that which is ready to die. We begin by descending, stripping down and seeing yourself through the eyes of the Mother. We allow her wisdom, which lives within you, to move and guide the creation of your legacy. She carries the original blueprint for creation.
Resurrect the Witch
The Witch is your power, potency, magick and exiled feminine brilliance which is what your magnetic matriarchal legacy is centered around. Under patriarchal paradigm she was exiled. Now, she is being summoned.
Retrieve Your Inner Child
Your Inner Child carries creative codes, forgotten gifts and essential wisdom for how your soul is here to channel your medicine into the world. She also carries your magnetic expression, which likely got shutdown before it could ever be fully integrated.
Clear Your Witch Wound
The witch wound keeps your most powerful parts in exile. We look at the hidden history of women that has kept them fragmented from their power and we clear what makes it feel unsafe to be visible in your power, authority + magick, and to receive money through being seen in them.
Partner with the Unseen
The most valuable advantage a magickal woman possesses in business is her ability to partner with the unseen and summon support from the spiritual realms to affect her physical reality. Level 05 is spellwork, witchcraft and energetic coding for your legacy.
Oracular Nourishment
Your legacy begins with you and in order for the magick that is deep within you to feel safe and able to emerge, we must know how to properly nourish and tend to the female vessel, the oracle. In the same way we would if we were carrying a child. When birthing something that emerges from the deep feminine, nourishment is a vital part of the business strategy.
Integrate the Goddess Trinity
Creation → Maintenance → Destruction. We activate and calibrate to the wisdom of the goddess/the womb, the original creation blueprint, that honors the natural seasons of your brand, business + movement and keeps the energy clear, alive + moving.
Magnetic Transmission
Once we've resurrected what was exiled, integrated your deeper magick and nurtured the foundations of your legacy (which is you), we translate this into a magnetic transmission that carries the coding of your wholeness.
Awakened Masculine Structure
We embody matriarchy from the inside out which means your inner masculine graduates from suppressing your deep feminine to protecting it and serving to carry out your legacy in the world. Inner Union is activated and your work feels coherent and trustworthy.
the mystery school
The Mystery School
Women who join motherbrand will be held within a container that is anchored in the feminine mysteries. Divine Mother embodiments like Kali, Isis and Mother Mary will assist the women in the container in unearthing the magick that lives deep inside of them.
Women who enter this space will be rewoven into the Divine Mother lineages of feminine spirituality that went underground but are being resurrected in these times and transmitted and reseeded through our matriarchal legacies.
Women are not designed to fragment. We did so in order to survive. Our work is meant to be an outpouring of our spiritual connection, which lives in our bodies. When we tend this first, our innate magick emerges and how we're called to lead, serve, channel and activate wealth becomes obvious.
Our legacy is the remembrance of who we really are and our ability to embody and transmit this in the world.
The women called to lead in this era are being asked to shed the programming of the overculture, resurrect the witch, and build the new world with their deeper magick intact.
You didn't come here to suffocate yourself inside of a paradigm of "success" that looks good on paper but suppresses your magick and extracts from your body. You came here to descend into your womb and birth and tend a legacy in connection with the Original Creatrix: the Mother.
Other topics we will train in inside of motherbrand:
- Launch like a medicine woman: allowing the launch process to initiate you into the woman you need to be to hold the next level of your medicine.
- Sell like a priestess: embodied selling that is done in connection with your womb and the Mother.
- When you're finally seen: addressing haters, relatives and friends that have things to say when you're putting yourself and your magick into the world in bigger ways.
- Upperworld woman and underworld woman: how to work with the light and dark feminine aspects of yourself to transmit a potent field around your work.
- Energetic protection and dark arts defense: protecting your energy when you're being seen in your gifts.
- Womb tending: connecting with your womb as the source of your creative genius and tending to her accordingly.
- Feminine archetypes: we will work with and call in the support of many female archetypes and goddesses to initiate dormant parts of your power and fortify your brand (and you) with the support of the Divine Mother in her many different forms.
- Oracular arts: creating content and posts that people feel and are magnetized to even before they read them because they are channeled in connection with your oracle.
- Astrological blueprints: we will assess specific astrological placements to identify how you're meant to be seen, activate prosperity and tend a legacy that is coherent with your soul.
- Embodied ecosystem: creating an ecosystem for your brand that allows for the many parts of your genius/magick to get to express + gives people various options and touch points to experience your medicine.
what's included during our 9 months together:
- 18 live calls + recordings. Every month we have one training call and one ceremony call.
- Two 90 minute one-on-one sessions with Erika
- The motherbrand initiation course. These are foundational course materials that you receive upon enrolling in motherbrand that help you to descend and resurrect lost, forgotten fragments of your power.
- Live whatsapp chat. For 9 months, you will have access to the group and my guidance through a whatsapp group where I will be there to support you as you're undergoing this creation process.
- Guest teacher trainings with remarkable, embodied women who are already tending their matriarchal legacies and experiencing great success.
- A growing library of voice notes, posted in kajabi, that will be added to throughout our time together, with guidance, channeled messages and advice to deepen the topics we're training on.
- A womb-like Coven of sisters devoted to magick, embodiment and tending their matriarchal legacies.
- Initiations with different embodiments of the Divine Mother to deepen your connection and relationship with the Goddess and the feminine lineages of spirituality that we are reviving in these times.
the transformation
The motherbrand
transformation
Women come into motherbrand to purge the old paradigm of business, marketing, sales + brand building and learn to tend a legacy from their deeper magick.
INSIDE THE MYSTERY SCHOOL, SHE:
Builds confidence in her own oracle.
She stops constantly looking outside herself for how to move and learns to source direction from within her body, instincts + deeper magick.
Develops her Sovereign Witch identity.
She becomes the woman with her deeper magick intact who expects to be well compensated for what she carries. She stops over-explaining herself. Her embodiment speaks before she does.
Creates a magnetic signal around her work.
Her deeper magick becomes the spell. Her voice, message, content + presence become a clear signal for the people who are meant to find her.
Builds a brand around what is actually alive inside of her.
Her positioning, content, offers + body of work become extensions of the current of aliveness that is pulsing through her, rather than something constructed around what she thinks will sell or what she sees other women doing.
Builds structure around her magick, rather than squeezing her magick into someone else’s structure.
Strategy becomes the infrastructure that allows her work to generate sovereign wealth and expand at the pace of her body + identity.
Learns to sell through coherence rather than force.
She creates a field people can feel, builds trust through consistent transmission and allows sales to become an extension of the potency of the field she's holding...which begins in her body.
Centers feminine, matriarchal values in the way she grows.
Nourishment, embodiment, reciprocity + relationship become foundational business principles rather than things sacrificed in the name of scale.
Works with magick + ritual as foundational brand strategies.
From an embodied place, her relationship with the Mother, the Goddess + the unseen becomes part of how she creates, listens, makes decisions and moves her work forward.
Clears the witch wound around visibility, power + receiving.
She works through the conditioning that taught her it was dangerous to be seen in her power, authority + magick, expanding her capacity to be visible, influential and well compensated without abandoning or diminishing herself.
Is seen and experienced as an embodied feminine leader.
She builds herself in order to birth the legacy. She doesn't abandon her body in order to build the brand. This changes everything and allows her work and her offers to be felt. Her embodiment is a transmission that people gravitate to.
Builds the legacy she always knew was possible.
A magnetic body of work rooted in magick, embodiment + soul coherence that can grow with her, generate sovereign wealth and transmit deeper feminine wisdom that is being summoned for this era.
the doors are currently closed
This cohort of Motherbrand is underway.
18 live calls together and 9 full months inside the container to resurrect the witch, build the brand and bring your deeper magick earthside, from an embodied place. Join the waitlist to be the first to know when the doors open again.
Motherbrand is especially for the women who know they’ve been being prepared for these times.
They know they’re part of the collective of women being called forward, to come out of hiding and transmit their magick into the world in more explicit way.
how i got here
motherbrand sits on a foundation of 12 years of entrepreneurship and a deeply initiatory spiritual path that brought forth this body of work.
I’ve been in business for 12 years, and my work has taken many shapes as I’ve deepened on my own initiatory path.
where it began
I began as a Holistic Nutritionist supporting women with eating disorders and holistic hormone balance. Offering 1:1 sessions, teaching hundreds of workshops, speaking on panels and building a name in the wellness space in Boulder, CO and LA. From there, I created a line of adaptogenic elixirs that grew into a nationally recognized brand, sold in stores like Urban Outfitters and Erewhon and featured in publications like The Zoe Report.
the deepening
As my medicine path deepened through years of initiation, pilgrimages to sacred lands and my ongoing relationship with Ayahuasca, so did my work. I moved into ceremonial women's work, 1:1 and group facilitation, womb work and feminine embodiment.
THE CULMINATION: WITCH OF AMERIKA
Witch of Amerika is the culmination of those worlds: 12 years of building businesses woven with a spiritual path that asked me to continually shed who I had been and resurrect the deeper magick I came here to transmit for these times.
Witch of Amerika exists to lead magickal women in the resurrection of their exiled power and magick.
The world is summoning these women and yet these women have been conditioned to hide themselves, stay small and dim their light in order to survive. Inside of motherbrand, we transform this ancient wound and alchemize it into bodies of work, brands, businesses, movements and temples that build sovereign wealth, create matriarchal legacies and return the sacred feminine to her rightful place of spiritual authority.
What you carry cannot be taught to you in a training or given to you by some external authority. It’s something you must resurrect within yourself. motherbrand is the where we do this.
This is why I created motherbrand.
A 9 month mystery school weaving business, brand building, ceremony and feminine initiation for the woman who knows she carries something different. Something magickal. Something wild, mystical and ancient. And is ready to resurrect it, build with it and stand with certainty behind what she carries.
Everything that made you an outcast in the old paradigm is exactly why your designed to lead in this one.
Return to the Mother, resurrect the witch, birth your legacy from her.
This is what you came here for.
the mystery school
THE 9 MONTH BRAND BIRTHING INITIATION
enrollment is currently closed
join the waitlist for the next cohort
be first to know when doors open
words from women in my intimate world
"I believe in Erika’s vision, channel, and work in the world with my whole heart and soul.
As someone who’s been both intimately aware of and welcomed into her innermost world, and a true fan of the public content and offerings she’s creating in this time, I can say without a doubt — this woman is the real deal.
She is committed to being the thing. Fully. Even when it’s uncomfortable, vulnerable, and ego-dissolving.
Her whole-hearted devotion to being an authentic and integrous feminine leader is rare. Like, truly rare.
When she says her whole life is an offering to the Goddess, she fucking means it. And as someone who has the honor and privilege of seeing and knowing so much of what goes on behind-the-scenes in her life, I know this is true.
It’s not lip service. It’s not marketing. It’s just what is.
She is the embodiment of the integrated witch, and a soulful stand for all women who feel called to step into this for themselves.
She is raw, real, fierce, loving, insightful, and BRILLIANT."
Britta Kristen, Transformational Coach
questions, answered
The FAQ.
still have questions? dm me on instagram — i'd love to hear from you.